eng Oriental Scientific Publishing Company Biosciences Biotechnology Research Asia 0973-1245 2015-12-25 12 3 2543 2555 10.13005/bbra/1934 3718 article Lyutsiya Mugtabarovna Gaisina 1 Irina Mikhailovna Mikhailovskaya 1 Nursafa Gafurovna Khairullina 2 Lyubov Mitrofanovna Pilipenko 3 Elvira Venerovna Shakirova 4 Ufa State Petroleum Technological University,Russia, Republic of Bashkortostan, 450062, Ufa, Kosmonavtov Str., 1 Tyumen State Oil and Gas University,Volodarskiy Str., 38, Tyumen, 625000, Russia Tyumen State University of Architecture and Civil Engineering, Lunacharskogo Street, 2, Tyumen, 625001, Russia Irkutsk National Research Technical University, Lermontov Str., 83, Irkutsk, 664074, Russia Corporate identity has an impact on the efficiency of the enterprise, increasing the cohesion of employees, increasing productivity, promoting the development of labor discipline, motivation and teamwork of employees. The article analyzes the scientific approaches to the management of corporate culture that promotes the formation of the corporate identity of the staff. The article presents the author's approach to the formation of the corporate identity of employees, involving the content of the following elements in its structure: staff morale; relationships within a team; internal communication; interaction with the immediate supervisor; training; motivation and incentives; values, traditions, image and culture. https://www.biotech-asia.org/vol12no3/features-of-the-formation-of-the-corporate-identity-of-the-staff/ corporate identity of employees; formation of the corporate identity of the staff; management of corporate culture